01
A score that shows its work
Every product gets 0–100 from a fixed, published method — nutritional adequacy, ingredient quality, additives, transparency. Every point traces to a plain-language reason with its source. And when a label doesn't say enough, we say so instead of guessing.
02
A watchlist that never blinks
Every label is versioned forever. Recalls reach you the moment they're official, and quiet recipe changes — an ingredient slipping from second to fifth — get caught and shown as a diff, not a rumor.
03
Fit for your pet, not the average pet
The Universal Score is the same for everyone. Fit is yours: allergies, life stage, weight goals and conditions, read against every label your pet meets. Two numbers, never blended.